SONY A7 IV system camera + 28 - 70 mm OSS (ILCE7M4KB.CEC)

The Sony A7 IV is a high-end full-frame SLR that incorporates advanced technology, especially for hybrid photographers. In terms of usability and features, this camera is suitable for both still and video photography professionals and advanced enthusiasts who want the best possible price / quality ratio from their camera.

The Sony A7 IV is equipped with a new 33-megapixel backlit full frame sensor and a powerful Bionz XR processor. The new sensor allows ISO sensitivities up to 204,800, and at low sensitivities, sharpness and dynamics withstand comparison to any camera on the market. The cell also has a 5-axis image stabilizer, which not only makes it easier to get sharp images, but also stabilizes the viewfinder image. The enhanced electronic viewfinder from the III makes shooting easier, and the A7S III's stunning 759-point autofocus stays in the toughest situations and covers almost the entire image area. Eye focus is a great help when shooting both humans and animals. The completely silent shutter, on the other hand, allows you to shoot in situations that require complete silence. The much-desired feature is also the forward-facing display, and finally the A7 series has one too! The camera menus have also been redesigned compared to their predecessors, and are now the same as in the A7S III, for example. The A7 IV can also be easily used as a webcam without drivers - all you need to do is connect the camera's USB cable to your computer.

The video recording of the A7 IV has also undergone a big improvement, and you can shoot very high quality 4K video with it. The 33 megapixel sensor enables oversampled 4K video from 7K video, and with the A7 IV you can also shoot 4K 60P footage in Super 35 mode. The A7 IV also comes with 10bit 4: 2: 2 video and the SLOG3 and S-Cinetone image profiles that are also familiar from cinema cameras.

Many Sony users will also enjoy the two memory card slots where SD cards or new ones can be used.

Registering your product on MySony gives you one year of extended coverage. The campaign ends on January 31, 2022.

By registering your product on MySony, you can also take advantage of the Welcome to Alpha 100e discount when purchasing a compatible lens. See more information and campaign conditions:

• cell: 35.6 x 23.8 mm Exmor R, 33 Mpix
• bayonet: Sony E / FE
• processor Bionz XR
• focus points: 759
• sensitivity: ISO 100 - 51200 (expandable from 50 to 204 800)
• shutter speeds: 30 to 1/8000 s
• flash sync: 1/200 sec
• Continuous shooting: 10 fps
• video recording: for a memory card up to 3840 x 2160 30 fps 10 bit 4: 2: 2
• viewfinder: EVF 3.69 M, 100% 0.9x magnification
• swivel screen: 7.7 cm touch screen, 0.9M dots
• memory card slot 1: SD (HC / XC) UHS-II support or
• memory card slot 2: SD (HC / XC) UHS-II support
• microphone connection: 3.5 mm
• headphone jack: 3.5 mm
• other connections: HDMI A, USB Type-C
• wireless: Wi-Fi and NFC
• dimensions: 128.9 x 96.9 x 69.7 mm
• weight: 699 g
• sales package contents: Sony A7M4 camera, battery NP-FZ100, power supply, USB cable, shoulder strap